This session is for early-stage founders who want to build an authority brand that gets you seen, trusted and chosen.
3 hours of my expertise, focused entirely on your brand and content (including audit, session and action plan).
Audit (1 hour)
I'll audit your current channels - LinkedIn, website, wherever you show up online - before we speak. That way we spend the call on the work, not on me asking you questions you could've answered in a form.
Session (1 hour)
Here's what we cover:
Your customers. Who they are, what they actually care about.
Personality, values, voice. How you sound and come across, based on who you are.
Value proposition. A clear answer to why someone should work with you.
Differentiators. What genuinely sets you apart.
Brand story flow. How your background, your reasons for doing this, and what you offer now connect into one story.
Content strategy outline. What to talk about and how often, built around your goals and your actual capacity.
LinkedIn profile. Practical fixes for your headline, About section, and overall positioning.
Underneath all of it: Making your brand human enough that people actually connect with it.
Action Plan (1 hour)
After the session, you’ll get an actionable brand and content plan to take away with you.
After you book: I'll send a short pre-session survey so we're not covering the basics on the call. Then we confirm the date and time of your 60 minute session.
I'd recently set up as a communications consultant, but was really stuck on how to market myself. Hayley helped me to think through who I was talking to, how to position myself and how to get past some of the issues that were making LinkedIn so hard. She really went above and beyond to help me make sense of things that had been going round my head for months, give me a clear action plan and lots of great ideas for future LinkedIn posts. I'd 100% recommend Hayley if you are feeling similarly stuck and need help to move forward with confidence. - Kate Waters, Strategic Communications Consultant (September 2026)
