Word of Wahlbeck AB respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, share, store, and protect personal data through our website, and how we comply with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and relevant Swedish data protection laws.

Please read this notice carefully to understand how we handle your personal data.

1. Who we are

Word of Wahlbeck is the data controller for the personal data collected through this website, unless stated otherwise.

Data Controller: Word of Wahlbeck
Contact email: hello@wordofwahlbeck.com
Website: wordofwahlbeck.com
Postal address: Nyponvägen 28, Viken, 26362

If you have questions about this Privacy Notice or how your personal data is handled, you can contact us using the details above.

2. What personal data we collect

We may collect and process the following types of personal data:

Information you provide directly

• Name

• Email address

• Company name

• Job title

• Phone number

• Any information you submit through contact forms, newsletter sign-up forms, booking forms, or other website forms

• Any information you provide when communicating with us by email or through the website

Information collected automatically

When you use our website, we may automatically collect certain technical and usage data, such as:

• IP address

• Browser type and version

• Device type

• Operating system

• Referring URLs

• Pages viewed

• Time spent on pages

• Date and time of visits

• Clickstream and interaction data

• Cookie and similar technology data

Sensitive personal data

We do not ask you to provide sensitive personal data through our website. Please do not send sensitive personal data unless specifically requested and legally justified.

3. How we collect personal data

We collect personal data in the following ways:

• When you fill out a form on our website

• When you sign up for our newsletter or mailing list

• When you contact us by email or through the website

• When you book a call, consultation, or service

• When you browse and interact with our website

• Through cookies and similar tracking technologies, where applicable

4. Why we use your personal data

We use personal data for the following purposes:

• To respond to inquiries and communicate with you

• To provide services or information you request

• To send newsletters, updates, or marketing communications where permitted by law

• To manage client and business relationships

• To improve our website, content, and user experience

• To analyse website traffic and performance

• To maintain website security and prevent misuse

• To comply with legal obligations

• To establish, exercise, or defend legal claims

5. Legal bases for processing

Under GDPR, we must have a valid legal basis for processing your personal data. Depending on the situation, we rely on one or more of the following legal bases:

Consent

We process your personal data based on your consent when you:

• Subscribe to newsletters or mailing lists

• Accept non-essential cookies

• Submit information where consent is specifically requested

You can withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Contract

We process personal data when necessary to:

• Take steps at your request before entering into a contract

• Perform a contract with you

• Deliver requested services or business communications

Legitimate interests

We may process your personal data where it is necessary for our legitimate interests, provided your rights and freedoms do not override those interests. These interests may include:

• Running and improving our website and services

• Communicating with prospective and existing clients

• Maintaining business records

• Protecting our business against fraud, security threats, or misuse

Legal obligation

We may process your personal data where necessary to comply with legal obligations, such as accounting, tax, or regulatory requirements.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to improve functionality, analyse traffic, and support marketing efforts.

Cookies may include:

• Necessary cookies for website operation

• Analytics cookies to understand website usage

• Preference cookies to remember choices

• Marketing cookies where applicable

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookie preferences through your browser settings or any cookie banner or preference tool available on the website. For more detailed information, you may also provide a separate Cookie Notice.

7. How long we keep your data

We keep personal data only for as long as necessary for the purposes for which it was collected, or as required by law.

Retention periods may vary depending on the type of data and purpose of processing. For example:

• Contact form submissions: kept as long as needed to respond and follow up

• Newsletter subscription data: kept until you unsubscribe or withdraw consent

• Client and business records: kept for the duration of the relationship and thereafter as required for legal, tax, or accounting purposes

• Analytics data: kept according to the settings of the analytics provider, where applicable

When personal data is no longer needed, we will delete it or anonymise it securely.

8. How we share personal data

We do not sell your personal data.

We may share personal data with trusted third parties where necessary, including:

• Website hosting providers

• Email and newsletter service providers

• Analytics providers

• CRM or client management tools

• Scheduling or booking providers

• IT and security service providers

• Professional advisers such as lawyers, accountants, or consultants

• Public authorities where required by law

These third parties may only process personal data on our behalf where appropriate contracts are in place, including data processing agreements when required under GDPR.

9. International transfers

If we transfer your personal data outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place as required by GDPR. These may include:

• A decision by the European Commission that the destination country ensures an adequate level of protection

• Standard Contractual Clauses approved by the European Commission

• Other lawful transfer mechanisms recognised under GDPR

You may contact us for more information about such safeguards.

10. How we protect your personal data

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration, or destruction.

These measures may include:

• Secure website hosting

• Access controls

• Password protection

• Encryption where appropriate

• Regular software updates

• Limited access to personal data

• Use of trusted service providers

While we work to protect your personal data, no online system can be guaranteed to be completely secure.

11. Your rights under GDPR

If GDPR applies to the processing of your personal data, you have the following rights, subject to certain legal conditions and exceptions:

• Right of access: You can ask for confirmation of whether we process your personal data and request a copy of it.

• Right to rectification: You can ask us to correct inaccurate or incomplete personal data.

• Right to erasure: You can ask us to delete your personal data in certain circumstances.

• Right to restrict processing: You can ask us to limit how we use your personal data in certain situations.

• Right to data portability: You can ask to receive certain personal data in a structured, commonly used, machine-readable format, and in some cases have it transferred to another controller.

• Right to object: You can object to processing based on legitimate interests, and you can object at any time to direct marketing.

• Right to withdraw consent: Where processing is based on consent, you can withdraw consent at any time.

• Right not to be subject to solely automated decision-making: You have rights related to decisions based solely on automated processing, including profiling, where such decisions produce legal or similarly significant effects.

To exercise your rights, please contact us using the contact details listed above.

12. Complaints

If you believe your personal data has been handled in violation of applicable law, you have the right to lodge a complaint with the relevant supervisory authority.

In Sweden, the supervisory authority is:

Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se

We would appreciate the opportunity to address your concerns first, so please feel free to contact us directly before filing a complaint.

13. Children’s privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal data from children through the website. If you believe a child has provided personal data to us, please contact us so we can take appropriate action.

If local law requires a higher age threshold for consent in relation to information society services, we will comply with that requirement.

14. Third-party links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy notices before providing any personal data.

15. Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in legal requirements, business practices, or website features. When we do, we will update the effective date at the top of this notice.

We encourage you to review this Privacy Notice regularly.

16. Contact us

If you have questions about this Privacy Notice or want to exercise your rights, please contact:

Word of Wahlbeck
Contact email: hello@wordofwahlbeck.com
Website: wordofwahlbeck.com
Postal address: Nyponvägen 28, Viken, 26362.